Ghanaian rapper Medikal has expressed concern over the growing pressure and commercialization within the country’s music industry.
In a tweet, he highlighted how the pursuit of hit songs and commercial success has led to an unhealthy obsession and shift away from the core essence of music as a form of entertainment and self-expression.
Medikal emphasized that the focus on competition and achieving targets is gradually overshadowing the true purpose of music, which is to provide fun, entertainment, and a reflection of society’s realities.
He also mentioned that the unique “sauce” that has characterized Ghanaian music is being diluted due to the pressure exerted by certain groups and individuals who prioritize commercial success over authenticity.
The sentiment shared by Medikal is reflective of a broader conversation in the music industry, not just in Ghana but globally, where artists often grapple with balancing their creative integrity with the demands of a market-driven music landscape.
As the music industry evolves, it’s essential for stakeholders to maintain a balance between commercial success and preserving the artistic and cultural value of music.